Tag Archives: university

Intern-al Affairs 3: Marcia

Good things come and go, such as our wonderful interns. Marcia Asante has been helping us in the studio for a little over two months. Sourcing textile digital printers, visiting trim suppliers, sketching new attachments ideas, filling in cost sheets; in terms of design assistance, she has pretty much done it all! Born and raised in London, she first started her studies with a Foundation degree in Art and Design before going on a Fashion Design course at the University of Hertfordshire. She now works in retail as a key holder and is looking at gaining experience as a pattern cutter.

Marcia at work!

Marcia at work!

Why did you want to work for Antithesis?

I came across some of the brands pieces on one of their model’s social network page and loved the designs. Doing more research into the company, I discovered what they stood for and the multi-functional clothing amazed me.

What have you learned during your internship?

I have learnt a lot during this internship, the most important being pattern cutting on a professional level. I studied pattern cutting during my degree but not on this level so I have to thank you guys for that.

What have you most enjoyed doing in your time at Antithesis?

What I enjoyed most was working with Renée.  She was amazing to work with and taught me so much. I also enjoyed the trips that to various fabric and trimming stores, it opened my eyes to the large amount of creative stores in London .

 What do you think this internship has brought you?

I feel that this internship has brought me a world of experience. It was an all-rounder and I gained experience in everything; from design research, pattern cutting to general admin. There was always thing new to do when I came in to work which made it a  experience.

 What are your ambitions for the future?

My ambition for the future is to continue to gain more work experience and to do a pattern cutting course to brush up on my skills. Hope to later on be a senior pattern cutter and then go on to start my own fashion label .

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Intern-al Affairs 2: Ellis O’Gorman

We’d like to introduce you guys to our latest superstar intern: Ellis O’Gorman. Ellis has been helping us out in the studio since the beginning of August, she’s an amazing copy writer and works hard to make sure we are visible to  our online social media network. One of her first missions was helping out at our Launch night back in September, making sure that all our guests we warmly welcomed and could walk away with a lovely Antithesis garment in hand! Ellis has previously been studying an online Foundation Retail Marketing and Management degree whilst training as a creative events planning & promotions assistant at a samples sales company based in Sussex. Ellis is originally from Brighton and has recently been living in Central London, but will be returning home to the seaside this December. We’ll miss her terribly, but our loss is Brighton’s gain! Before we let her go off to her bright future we wanted to share her lovely smile and experiences with you!

Our lovely Intern Ellis

Why did you choose to work with Antithesis?

I was first introduced to Antithesis by an internship company who had been helping me to find the right kind of internship for me. I looked them up online and the minute I watched their first video and saw how clever the designs were I really wanted to go and interview for the opportunity to work with Antithesis. Not only did I love the designs, but the whole concept behind Antithesis intrigued me and I’m particularly interested in womenswear. So I was really excited for the chance to work for a label that I found both interesting and exciting.

What are your ambitions for the future?

I would like to go on and study a Fashion Marketing & Promotion course either at University or through an online course. I would also like to spend some more time getting experience within a marketing role at larger fashion companies and carry on learning more about this career path to (fingers crossed) work within a role in this field later on.

Hard at work!

Have these ambitions changed since working with Antithesis?

Not at all, if anything I feel like it’s helped me to be more certain about the career path I hope to take. I feel less indecisive about where I want to go in the Fashion industry.

What have you most enjoyed doing in your time at Antithesis?

I’ve really enjoyed contributing towards the blog posts, I enjoy creative writing so it’s been fun to get the chance to do quite a bit of it. I’ve also loved learning more about sustainable fashion as it wasn’t something I had always paid attention to before. Its been great to learn more about it, and I’ve even found myself thinking a bit more about my purchases and what I’m wearing these days.

What will you remember most about your time at Antithesis?

There’s quite a few things I’ll remember about my time at Antithesis. I think I’ll remember the experience as a whole and the great time I’ve had working for Antithesis. I’ll remember the Launch Night at the Park Plaza which was an amazing evening as well as spending some time getting to see first hand the processes that go into designing a collection. I’m also going to remember some of the good tips on how to be an effective marketeer that I’ve picked up whilst working for Antithesis.

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Freshness + Talent at Graduate Fashion Week

A beautiful event full of fresh design, we had an inspired time at this year’s Graduate Fashion Week (GFW). Held at the massive Earl’s Court exhibition hall, we walked down every single row to get a look at the latest designs from over 1,000 BA degree fashion students. Hailing from 40 Universities across the UK and overseas the best and brightest upcoming design and designers were featured at this event. From molded footwear, to bold accessories, to perfectly tailored womenswear and innovative designs, there was enough to keep us busy all afternoon.

Established in 1991 to celebrate new design talent, GFW is the largest graduate fashion event in the world. In addition to the packed exhibition hall there were stunning catwalk shows, panel discussions and loads of fashion related goods…we even scored free chocolate bars and fashion magazines. If you didn’t get a chance to see the event, not to worry, we’ve taken some pictures of the highlights!

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Behind the Seams

We thought we would tell you a little bit about us, the team behind Antithesis. Renée Lacroix and Zahra Ash-Harper met just over a year ago during an event, How to Start-Up in Fashion, organised by University of the Arts London. After realising how much we had in common business-wise, we decided to partner up for our final MA project. Our ideas gradually evolved into a brand and, upon graduating, we decided to follow our dreams: launching our own label.

While we had the same business idea, offering versatile and multi-functional womenswear, our vision unfolded from two distinct paths. As a designer concerned by over-consumption and its environmental impacts, Renée’s interests are primarily linked to sustainability. With a philosophy degree under her belt, Zahra’s motivations are driven by the idea of empowering female consumers by providing choice, facilitating individuality and co-creation in fashion garments.

With a career background in project management and communications, Zahra is responsible for overarching business strategy, day-to-day management of the business, marketing and communications. Trained as a womenswear designer, Renée is responsible for art direction, developing the brand image and product management from research to design and production.

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