Antithesis

Welcome to the first of a series of articles dedicated to the wonderful people behind the production of Antithesis’ clothing! Finding a good manufacturer is not easy, especially for a start-up brand with tiny orders. Yet we have managed to find two London-based production units who accepted to cut and sew our reversible/modular/transformable pieces.

One of them is Neobotanic, a bespoke production unit located in the shadows of the Olympic stadium in Hackney Wick. Founded only two years ago by Olga Ankudinova, it already employs four full-time machinists and one cutter. All the workers are women who emigrated from East European countries such as Ukraine and Latvia to work in the UK, where wages are much higher. They usually work a minimum of 8 hours a day but are always happy to work overtime to compensate for the off-season period where the factory sometimes needs to shut down.

It was not part of Olga’s plans to start up her own manufacturing unit. With a fashion diploma from the St. Petersburg State Academy of Art and Design in hand, she moved to London to find her dream job. After a few months of unfruitful job hunting, she was offered a small pattern cutting and sampling contract, which then turned into a production order. With the help of a skilled friend, she spent countless hours sewing dozens of dresses, which had been cut directly on the carpet of her flat! She gradually built up her clientele by word-of-mouth.

Neobotanic is not only a manufacturer, they also design and produce women’s and men’s collections. Using bright and bold graphics inspired by natural elements such as flowers and plants, they offer their customers the chance to make a flamboyant fashion statement.