We thought we would tell you a little bit about us, the team behind Antithesis. Renée Lacroix and Zahra Ash-Harper met just over a year ago during an event, How to Start-Up in Fashion, organised by University of the Arts London. After realising how much we had in common business-wise, we decided to partner up for our final MA project. Our ideas gradually evolved into a brand and, upon graduating, we decided to follow our dreams: launching our own label.
While we had the same business idea, offering versatile and multi-functional womenswear, our vision unfolded from two distinct paths. As a designer concerned by over-consumption and its environmental impacts, Renée’s interests are primarily linked to sustainability. With a philosophy degree under her belt, Zahra’s motivations are driven by the idea of empowering female consumers by providing choice, facilitating individuality and co-creation in fashion garments.
With a career background in project management and communications, Zahra is responsible for overarching business strategy, day-to-day management of the business, marketing and communications. Trained as a womenswear designer, Renée is responsible for art direction, developing the brand image and product management from research to design and production.