Tagged with student

Sustainable Fashion: From Awareness to Action

Last week, we attended a panel discussion organised by five students from MA Fashion and the Environment course at the London College of Fashion. Chaired by the dynamic Tamsin Omond from the Suffragettes-inspired environmental action group Climate Rush, the event put forward five ethical fashion experts who were asked to comment upon various issues. Speakers included Amisha Ghadiali, writer of ’12 Rules to Dress by’, three representatives from the sustainable fashion collective Here Today Here Tomorrow and Environmental Justice Foundation‘s Rebecca Attwood.

During the evening it was mentioned that there are two different ways of achieving sustainability. The first option, which is probably the most well-known, is the choice of responsible materials and a transparent supply chain. Although a strategy with great potential, it is too often an extremely difficult path to take, due to the high costs and the reluctance of the fashion industry to change.

The second option is the education of consumers, whether is it through raising awareness, encouraging slower consumption and responsible labelling. Here at Antithesis we find this alternative much more promising. For example, did you know that up to 80% of the environmental impacts of your garments are caused by laundering? Wearing your clothes a few times before washing, choosing cold water cycles and banning tumble-drying are all small actions that have great repercussions. Want to do more? Spread the word!

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Fashioning the Future Awards

Last week, we attended the third edition of Fashioning the Future award ceremony, an annual student competition organised by the Centre for Sustainable Fashion. This year, the event was hosted in Canary Wharf’s East Wintergarden, a stunning horseshoe-shaped glass arch nested between skyscrapers. Guests were welcomed with (refillable) glasses of champagne and were served exquisite canapés through the evening. Sponsored by the UN and The Body Shop, the competition is growing every year, becoming a reference in finding the next leaders in sustainable fashion design. Surprisingly, none of the six winners were from the UK, rather they came from all over the world: United States, Denmark, Sweden, Germany, Australia and Portugal. Winning entries were very diverse, ranging from outerwear pieces made out of cork from a management system developed around the concept of life-cycles. Outfits from winners and runner-ups were showcased on live models sitting on wooden stools amongst the crowd, only recognisable by their matching headpieces. Congratulations to the organisers, who proved once again that responsible fashion can be synonymous with glamour, innovation and, more importantly, talent. Will Antithesis be part of the finalists of Fashioning the Future 2012?

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