Those of you who follow us on Facebook and Twitter will already be aware: we’re using Kickstarter to finance our upcoming collection! But what exactly is this whole thing about? Kickstarter is a crowd-funding platform enabling start-ups and individuals to raise the necessary funds to accomplish a specific project. From films to games, music to art, design to technology, creative projects can be brought to life through the direct support of people like you. Since their launch in 2009, over $727 million has been pledged by more than 4.5 million people, funding more than 46,000 creative projects.
Sounds too good to be true, right? Here’s the catch: Kickstarter works on an ‘all-or-nothing’ basis, meaning if a project doesn’t reach its target, the campaign is cancelled and no money is raised. This is why we need your support and you can help us by following these 3 simple steps:
1. Watch our video
2. Check out our exciting rewards and pledge for your favourite item
3. Share this campaign and spread the word!
Here are a few examples of our coolest rewards: