Antithesis has finally arrived! We are happy to announce our launch event will be on Thursday, 6th September 2012 hosted by the Primo Bar, Westminster Bridge Park Plaza from 6pm.
We’d like to tell you a bit about our journey in the hopes of encouraging you to come down and join us in celebrating the formal birth-day of our label. Although it’s been a pleasure carrying our baby to term, like most expectant mother’s we are now excited to see the fruits of our labour in the world!
ANTITHESIS was born when Managing Director, Zahra Ash-Harper and Creative Director, Renée Lacroix teamed up to produce their final MA projects at London College of Fashion. It was our shared belief that not only could modular/multifunctional design be a major influence in slow fashion it could also facilitate creativity in personal fashion styling, which brought us together.
Inspired by powerful women of the 21st century, who maintain frantic work schedules whilst cultivating successful family lives, as well as communing, travelling and socialising internationally. ANTITHESIS decided our first call to action should be to dress these women in a capsule collection sympathetic and befitting their chosen lifestyles. It just so happens we are those kinds of women – we are mates with them, we admire, love and celebrate them too!
So… after months of hard work and organisation, we couldn’t be more excited to finally be launching our first collection the ‘Carry on Closet’ a 10 piece transformable capsule collection, easily packed into a multifunctional carry-on-case specially designed in collaboration with Charlotte Goldthorpe.
Our launch night promises to be full of wonderful things, between 6pm-8pm our lovely guests will have the chance to try and buy our Autumn/Winter collection. We encourage you to enjoy a night for the ladies! Pitch up with your girlfriends and share a fashion secret!
The bar will also be open for you to enjoy a cheeky cocktail whilst you shop, and at 7pm we will be holding a short catwalk presentation so guests can get a feel for the versatility ANTITHESIS garments offer. There will also be a “try-it-on raffle” where every time you try on one of our pieces from the collection you will receive a raffle ticket and if you’re lucky even win a prize!
If all this didn’t sound like the perfect evening out with the girls, the hotel’s Ladie’s Night will start from 8pm onwards, with live music, £4 cocktails and free Mandara Spa treatments! Its an evening not to be missed, so if you would like an invite then simply e-mail us at email@example.com (don’t worry your eyes have not deceived you, our e-mail address is just .co)
We would love for you guys to pay us a visit!