This season we’re proud to be continuing our partnership with Alcantara to embellish our collection. Based in Italy, Alcantara is a high-end textile manufacturer producing unique and innovative materials. Offering a combination of sensory, aesthetic and functional values, their materials are made in complete respect for the environment whilst respecting ethical and social standards. For our second collection, we chose bright colours and contrasting geometrical and organic textures. Now playtime!
Antithesis
(noun) a rhetorical or literary device in which an opposition or contrast of ideas is expressed
Tagged with environment …
Save The Date – ANTITHESIS launch 06/09/2012!
Antithesis has finally arrived! We are happy to announce our launch event will be on Thursday, 6th September 2012 hosted by the Primo Bar, Westminster Bridge Park Plaza from 6pm.
We’d like to tell you a bit about our journey in the hopes of encouraging you to come down and join us in celebrating the formal birth-day of our label. Although it’s been a pleasure carrying our baby to term, like most expectant mother’s we are now excited to see the fruits of our labour in the world!
ANTITHESIS was born when Managing Director, Zahra Ash-Harper and Creative Director, Renée Lacroix teamed up to produce their final MA projects at London College of Fashion. It was our shared belief that not only could modular/multifunctional design be a major influence in slow fashion it could also facilitate creativity in personal fashion styling, which brought us together.
Inspired by powerful women of the 21st century, who maintain frantic work schedules whilst cultivating successful family lives, as well as communing, travelling and socialising internationally. ANTITHESIS decided our first call to action should be to dress these women in a capsule collection sympathetic and befitting their chosen lifestyles. It just so happens we are those kinds of women – we are mates with them, we admire, love and celebrate them too!
So… after months of hard work and organisation, we couldn’t be more excited to finally be launching our first collection the ‘Carry on Closet’ a 10 piece transformable capsule collection, easily packed into a multifunctional carry-on-case specially designed in collaboration with Charlotte Goldthorpe.
Our launch night promises to be full of wonderful things, between 6pm-8pm our lovely guests will have the chance to try and buy our Autumn/Winter collection. We encourage you to enjoy a night for the ladies! Pitch up with your girlfriends and share a fashion secret!
The bar will also be open for you to enjoy a cheeky cocktail whilst you shop, and at 7pm we will be holding a short catwalk presentation so guests can get a feel for the versatility ANTITHESIS garments offer. There will also be a “try-it-on raffle” where every time you try on one of our pieces from the collection you will receive a raffle ticket and if you’re lucky even win a prize!
If all this didn’t sound like the perfect evening out with the girls, the hotel’s Ladie’s Night will start from 8pm onwards, with live music, £4 cocktails and free Mandara Spa treatments! Its an evening not to be missed, so if you would like an invite then simply e-mail us at info@antithesis.co (don’t worry your eyes have not deceived you, our e-mail address is just .co)
We would love for you guys to pay us a visit!
Sustainable Fashion: From Awareness to Action
Last week, we attended a panel discussion organised by five students from MA Fashion and the Environment course at the London College of Fashion. Chaired by the dynamic Tamsin Omond from the Suffragettes-inspired environmental action group Climate Rush, the event put forward five ethical fashion experts who were asked to comment upon various issues. Speakers included Amisha Ghadiali, writer of ’12 Rules to Dress by’, three representatives from the sustainable fashion collective Here Today Here Tomorrow and Environmental Justice Foundation‘s Rebecca Attwood.
During the evening it was mentioned that there are two different ways of achieving sustainability. The first option, which is probably the most well-known, is the choice of responsible materials and a transparent supply chain. Although a strategy with great potential, it is too often an extremely difficult path to take, due to the high costs and the reluctance of the fashion industry to change.
The second option is the education of consumers, whether is it through raising awareness, encouraging slower consumption and responsible labelling. Here at Antithesis we find this alternative much more promising. For example, did you know that up to 80% of the environmental impacts of your garments are caused by laundering? Wearing your clothes a few times before washing, choosing cold water cycles and banning tumble-drying are all small actions that have great repercussions. Want to do more? Spread the word!
Fashioning the Future Awards
Last week, we attended the third edition of Fashioning the Future award ceremony, an annual student competition organised by the Centre for Sustainable Fashion. This year, the event was hosted in Canary Wharf’s East Wintergarden, a stunning horseshoe-shaped glass arch nested between skyscrapers. Guests were welcomed with (refillable) glasses of champagne and were served exquisite canapés through the evening. Sponsored by the UN and The Body Shop, the competition is growing every year, becoming a reference in finding the next leaders in sustainable fashion design. Surprisingly, none of the six winners were from the UK, rather they came from all over the world: United States, Denmark, Sweden, Germany, Australia and Portugal. Winning entries were very diverse, ranging from outerwear pieces made out of cork from a management system developed around the concept of life-cycles. Outfits from winners and runner-ups were showcased on live models sitting on wooden stools amongst the crowd, only recognisable by their matching headpieces. Congratulations to the organisers, who proved once again that responsible fashion can be synonymous with glamour, innovation and, more importantly, talent. Will Antithesis be part of the finalists of Fashioning the Future 2012?
