Tag Archives: eco-friendly

Feb 12 2013
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February 2013

Eco – Lover

It’s that time of year again and love is in the air. Help spread cupids message and treat your loved one to a Valentine’s gift. In keeping with our love for all things eco and sustainable, a last minute eco friendly Valentine’s Day gift guide – our gift to you.

Come February you can almost sense the inundation of saucy, sexy and provocative Valentine’s Day campaigns coming from afar – making it hard not to associate Valentine’s Day with flowers, chocolate, lingerie and all things red and pink. Most of us girls know that Valentine’s Day is just around the corner with only three days to go, and the tension to find the perfect Valentine’s gift is mounting! So here at Antithesis, we are celebrating all things eco and sustainable for your special loved one.

To help celebrate your V-Day, we’ve put together a list and found five great last minute gift ideas for your man to show you really care – for him, and the planet.

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  1. Want your man to be on time? Try WeWood Watches – They design watches from mainly scrap-wood and using state-of-the-art Miyota movements, resulting in making a healthy, handsome and also splash proof watch. WeWood has teamed up with American Forest and plants a tree for every watch sold.
  2. A conscious box for the best green, ethical, and sustainable products right at your doorstep every month. They have searched the planet to deliver the best products for your Valentine’s Day.
  3. If your man’s a chocolate lover try the ethical superstore for some of the best ethical chocolate brands
  4. For a classy pull over check Braintree for all wardrobe favorites that your man won’t resist
  5. Or why not book a trip for two to Tom’s Eco Lodge and have something to look forward to together.
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Aug 30 2012
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August 2012

Sisters in Arms…Spotlight: Jennifer Williams-Bafoe

Here at ANTITHESIS it is no secret that we are great lovers of and firm believers in the powerful 21st Century woman. With this in mind we stop to take a moment to tell you about the inspirational and lovely Jennifer Williams-Bafoe, who we have been lucky to have had great support and mentoring from over the past few months.Jennifer has been a wonderful advisor to us, and that is why we couldn’t be more excited to get the opportunity to work alongside her with the launch of our first collection at one of her fabulous Ladies’ Nights on the 6th September at the Park Plaza Hotel, Primo Bar.Originally trained as a designer and with over 17 years in the fashion, creative and business industries under her belt Jennifer decided that there was much-needed space in the market for a company that would lend help and support to small, up and coming creative businesses. So, in March 2005 Jennifer founded and set up her successful business Willbaforce Ltd and with her wonderful team of experts they have continued to provide assistance and advice from Project Management, Events, Pr & Styling to Business Development and Product Management.

Often referred to as “Willbaforce” or just “The Force” Jennifer has a wide range of connections within the creative industries and has mentioned before that one of her proudest moments was “on my work at The British Fashion Council by acknowledged by Drapers Record and being referred to as a person running the Industry’s Dating Agency”. With all this in mind, it’s no wonder that it has been such a pleasure to have been given the chance to work with such a presence in the Creative industries.

For more info on Jennifer Williams-Bafoe, follow her inspirational Twitter feed @willbaforceltd, visit www.willbaforce.com, or come down to our launch event and see ‘The Force’ in action!

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Aug 20 2012
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August 2012

Save The Date – ANTITHESIS launch 06/09/2012!

Antithesis has finally arrived! We are happy to announce our launch event will be on Thursday, 6th September 2012 hosted by the Primo Bar, Westminster Bridge Park Plaza from 6pm.

We’d like to tell you a bit about our journey in the hopes of encouraging you to come down and join us in celebrating the formal birth-day of our label. Although it’s been a pleasure carrying our baby to term, like most expectant mother’s we are now excited to see the fruits of our labour in the world!

ANTITHESIS was born when Managing Director, Zahra Ash-Harper and Creative Director, Renée Lacroix teamed up to produce their final MA projects at London College of Fashion. It was our shared belief that not only could modular/multifunctional design be a major influence in slow fashion it could also facilitate creativity in personal fashion styling, which brought us together.

Inspired by powerful women of the 21st century, who maintain frantic work schedules whilst cultivating successful family lives, as well as communing, travelling and socialising internationally. ANTITHESIS decided our first call to action should be to dress these women in a capsule collection sympathetic and befitting their chosen lifestyles. It just so happens we are those kinds of women – we are mates with them, we admire, love and celebrate them too!

So… after months of hard work and organisation, we couldn’t be more excited to finally be launching our first collection the ‘Carry on Closet’ a 10 piece  transformable capsule collection, easily packed into  a multifunctional carry-on-case specially designed in collaboration with Charlotte Goldthorpe.

Our launch night promises to be full of wonderful things, between 6pm-8pm our lovely guests will have the chance to try and buy our Autumn/Winter collection. We encourage you to enjoy a night for the ladies! Pitch up with your girlfriends and share a fashion secret!

The bar will also be open for you to enjoy a cheeky cocktail whilst you shop, and at 7pm we will be holding a short catwalk presentation so  guests can get a feel for the versatility ANTITHESIS garments offer. There will also be a “try-it-on raffle” where every time you try on one of our pieces from the collection you will receive a raffle ticket and if you’re lucky even win a prize!

If all this didn’t sound like the perfect evening out with the girls, the hotel’s Ladie’s Night will start from 8pm onwards, with live music, £4 cocktails and free Mandara Spa treatments! Its an evening not to be missed, so if you would like an invite then simply e-mail us at info@antithesis.co (don’t worry your eyes have not deceived you, our e-mail address is just .co)

We would love for you guys to pay us a visit!

 

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May 29 2012
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May 2012

Good Fashion, Sun & Bamboo

2012 Good Fashion Show Predicts our summer style favourite: Colin Leslie

Back in February 2012 Antithesis attended the very first  Good Fashion Show , which took place in the impressive surroundings of London House, Bloomsbury. Founded by Antoinette Saxer, the ethical and not-for-profit event coincided with London Fashion Week and was open to press, trade and public. Being hailed a ‘must-visit destination for fashion’s insiders and outsiders’ we were eager to see what the showcasing brands had to offer the ever growing ethical fashion market.

The event encompasses a shopping emporium showcasing the work of more than 45 eco-ethical designers, a fairtrade food market, a makeover station and an exhibition of artwork ranging from fashion photography and illustration to fine art and video installations. As if that wasn’t enough the highlights of the event were a series of fascinating talks on fashion’s ethics as well as an evening runway show. We think the Good Fashion Show was an impressive platform for UK ethical fashion scene and is rightly here to stay!

Antithesis is always on the look out for well designed ethical fashion products we can support, and it was at this years’ Good Fashion Show that we came across Colin Leslie, his signature bamboo sunglasses are an absolute ‘must have’ for this summer. His best sellers the Eco Unit.T wide-eyed sunnies, as worn by the Loveable Rogues on BGT are currently on sale! (with an additional 20% discount for all those who entre the magic code 2012FF).

Colin Leslie styles follow the classic Aviator and wide eye Wayfarer shapes so popular with the urban geek chic crowd but with an added twist using natural bamboo. We love Colin’s fresh take on a retro classic, available in Unisex styles.

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Nov 19 2011
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November 2011 Image

Fashioning the Future Awards

Last week, we attended the third edition of Fashioning the Future award ceremony, an annual student competition organised by the Centre for Sustainable Fashion. This year, the event was hosted in Canary Wharf’s East Wintergarden, a stunning horseshoe-shaped glass arch nested between skyscrapers. Guests were welcomed with (refillable) glasses of champagne and were served exquisite canapés through the evening. Sponsored by the UN and The Body Shop, the competition is growing every year, becoming a reference in finding the next leaders in sustainable fashion design. Surprisingly, none of the six winners were from the UK, rather they came from all over the world: United States, Denmark, Sweden, Germany, Australia and Portugal. Winning entries were very diverse, ranging from outerwear pieces made out of cork from a management system developed around the concept of life-cycles. Outfits from winners and runner-ups were showcased on live models sitting on wooden stools amongst the crowd, only recognisable by their matching headpieces. Congratulations to the organisers, who proved once again that responsible fashion can be synonymous with glamour, innovation and, more importantly, talent. Will Antithesis be part of the finalists of Fashioning the Future 2012?

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