Tagged with designer

The Little Navy Dress with All The Trimmings

The festive season has finally arrived and we wanted to offer you a new accessory to jazz up your Little Navy Dress. Marcia, our new studio assistant has been working hard to help us get our Special Edition Frill Attachment ready in time for the holidays. Here she explains the creative process behind it:

This attachment derives from giving Antithesis’ basic shift dress the ‘Wow Factor’ at a festive party or a New Year’s celebration. We started off as a simple frill but size was an issue at the beginning. We were not sure whether to go for the larger frill or the toned down smaller frill. The deciding vote went to the large frill but we still felt it was a little too plain. I then went to do some trimming research to find the supplementary part for this attachment. Low and behold I found an amazing gold pipe trimming that complemented the colour of the frill. I presented this to the team and we still felt it was missing that extra special effect. Renée then suggested feathers, which then took the attachment to a league of its own. We ended up using a French partridge fringe in the natural shade, which completed the frill attachment. Rethinking trimmings is essential and has made an amazing modification to the Little Navy Dress.

Marcia's inital sketches

Marcia’s inital sketches

Trim swatches

Trim swatches

Ta-da! The final design

Ta-da! The final design

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Intern-al Affairs 1: Leu

Today let us introduce you to the Antithesis team’s latest member: Leu Solomon. Leu has been assisting us in the studio since the beginning of June. She has been doing such a great job that we decided to share it with you! Originally from Minneapolis, she’s the oldest of five kids. She first got a degree in Journalism and Public Relations and worked in buying and marketing before changing fields to design. She’s now living in East London and just about to start a BA in Womenswear at the London College of Fashion.

What are your objectives/ambitions for the future?

To have my own fashion label. I want to be an influential designer. My biggest fear coming to London was that my creations and designs wouldn’t be able to compete with the talent here. Students who attend LCF come from all corners of the world with the same dream I have. It’s competitive. Completing a foundation degree and obtaining this internship has validated the work I’ve done so far and what I aspire to be.

Why did you want to work for Antithesis?

I knew I wanted to work for a womenswear company and I loved the fact that Antithesis was a company on the cusp of launching their brand. I really wanted to be a part of the process rather than an intern who gets coffee and does the filing.

What have you learnt so far during this internship?

You name it and I’ve done it. Pattern cutting, sourcing, product design & development, creating spec sheets, blog writing, research and attending fashion events. Actually, my favorite part so far has been applying the theoretical skills about design that I learned in school and seeing how it really works when producing a garment. In my first week, Renée had me sketch possible attachment ideas, source materials for it and then produce a toile of the sketch. It was conception to completion and I loved it!

What do you think this internship will bring you?

Just being chosen for this internship was a confidence booster, it was the first time I had shown my design work to anyone professionally. So confidence definitely but also gaining experience working in a studio atmosphere has been beneficial. There are so many parts to owning and running a clothing company that I didn’t know. This internship also gives me a reference point for what to expect for the future and more importantly, it’s been really fun.

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The Antithesis Collective

Each season we will be working in collaboration with a new designer in order to develop a one-off product to complement our collection. This will not only enable us to expand our range, but also allow recent graduates to bring their designs to the market. For the first edition of the Antithesis Collective, we approached Charlie Goldthorpe, an artefact and accessory maker who graduated from the London College of Fashion in 2010. Combing heritage and modern craft techniques, her work has personality and aims to capture the essence of the user within the product: ‘I am excited to work with Antithesis as I love the idea of a garment or accessory being multifunctional as in today’s society we’re always on the go!  It is a fantastic challenge to design such an item and I’m thrilled to be collaborating!’.

Here are a few images from her final MA collection. Can’t wait to see the results? Neither can we!

For more info, visit Charlie’s website.

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Behind the Seams

We thought we would tell you a little bit about us, the team behind Antithesis. Renée Lacroix and Zahra Ash-Harper met just over a year ago during an event, How to Start-Up in Fashion, organised by University of the Arts London. After realising how much we had in common business-wise, we decided to partner up for our final MA project. Our ideas gradually evolved into a brand and, upon graduating, we decided to follow our dreams: launching our own label.

While we had the same business idea, offering versatile and multi-functional womenswear, our vision unfolded from two distinct paths. As a designer concerned by over-consumption and its environmental impacts, Renée’s interests are primarily linked to sustainability. With a philosophy degree under her belt, Zahra’s motivations are driven by the idea of empowering female consumers by providing choice, facilitating individuality and co-creation in fashion garments.

With a career background in project management and communications, Zahra is responsible for overarching business strategy, day-to-day management of the business, marketing and communications. Trained as a womenswear designer, Renée is responsible for art direction, developing the brand image and product management from research to design and production.

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