Category Archives: March 2012

It’s Design Time!

Since you’re curious and we like to talk about what we do, here’s a sneak peak into the initial developments of our first collection which will be launched this coming Fall. The range is inspired by Wabi Sabi, a Japanese aesthetic view embracing the notion of authenticity by recognising that beauty is ‘imperfect, impermanent and incomplete’. Wabi stands for simplicity, humility and harmony while Sabi connotes a beauty or serenity that comes with age. We aim to make perennial garments that not only last, but also get better with time, just like your favourite pair of jeans or leather jacket.

Tagged , , , , , , , , ,

Ethical Fashion Fellowship 500

We are very proud to announce that we have just been selected to be a member of the Ethical Fashion Forum’s ‘Fellowship 500′! The fellowship is a new initiative which will unite 500 of the world’s foremost innovators and leaders in the fashion sector every year. It combines individuals and businesses across all sectors: design, manufacturing, retailing, media, consultancy, education, textile recycling and even cotton cultivation! It aims at ‘taking the fashion industry to tipping point- the point at which sustainable practices by fashion businesses become the rule rather than the exception to it- from field to final product’. We are thrilled to be part of this exciting venture and are looking forward to play a supporting role in improving the industry.

For more info, visit the Ethical Fashion Forum website.

Tagged , , , , , , , , , ,

Carry On Closet Film

Here is a short stop-motion video we created to give you a foretaste of our upcoming collection. Many thanks to our collaborators: filmmaker Emma Freed, photographer Darwaysh Onhisown, makeup artist Stephanie Stokkvik and model Natalie Maury. Enjoy!

Tagged , , , , , , , , ,
Follow

Get every new post delivered to your Inbox.

Join 356 other followers

%d bloggers like this: