Antithesis is a collaborative project by Renée Lacroix and Zahra Ash-Harper. It is a slow fashion label with the right mix of high quality at a low conscience cost. They take their time to ensure that the items they produce are high quality, versatile, transeasonal capsule collections.
Taking much of their inspiration from the powerful 21st century woman who uphold frantic working lives as well as maintaining Antithesis is a ‘grass roots’ fashion brand, breaking away from the fashion mainstream through slow design to create fashion sympathetic to the lifestyle needs of their cosmopolitan customers.
Antithesis is about choice. We seek to become the chosen brand for women ‘in the know’. As we take much of our inspiration from the powerful 21st century womanAntithesis and the female consumer choose each other as we share a common perspective in believing the cost of consuming fashion should be offset to the benefit of society and the environment.
Antithesis embraces the spirit of enterprise, it’s daring. Taking risks to innovate and set trends. We cherish individuality and want to challenge our audience to get creative with the styling of their wardrobes and discovered new ways of wearing garments.