Antithesis

Here at ANTITHESIS it is no secret that we are great lovers of and firm believers in the powerful 21st Century woman. With this in mind we stop to take a moment to tell you about the inspirational and lovely Jennifer Williams-Bafoe, who we have been lucky to have had great support and mentoring from over the past few months.Jennifer has been a wonderful advisor to us, and that is why we couldn’t be more excited to get the opportunity to work alongside her with the launch of our first collection at one of her fabulous Ladies’ Nights on the 6th September at the Park Plaza Hotel, Primo Bar.Originally trained as a designer and with over 17 years in the fashion, creative and business industries under her belt Jennifer decided that there was much-needed space in the market for a company that would lend help and support to small, up and coming creative businesses. So, in March 2005 Jennifer founded and set up her successful business Willbaforce Ltd and with her wonderful team of experts they have continued to provide assistance and advice from Project Management, Events, Pr & Styling to Business Development and Product Management.

Often referred to as “Willbaforce” or just “The Force” Jennifer has a wide range of connections within the creative industries and has mentioned before that one of her proudest moments was “on my work at The British Fashion Council by acknowledged by Drapers Record and being referred to as a person running the Industry’s Dating Agency”. With all this in mind, it’s no wonder that it has been such a pleasure to have been given the chance to work with such a presence in the Creative industries.

For more info on Jennifer Williams-Bafoe, follow her inspirational Twitter feed @willbaforceltd, visit www.willbaforce.com, or come down to our launch event and see ‘The Force’ in action!