Here at the ANTITHESIS studio we’ve had an immensely busy but exciting schedule of late. We’ve been working hard to bring you our second collection in time for your holidays and wanted to share a glimpse into what’s behind the scenes during this process.
Ready to shoot!
We’ve notched up, one editorial shoot, one product shoot, one film, preparing stock for production, pick ups, drop offs and so forth…check…check…checking off our lists all the way to work madness – all in just five short days!
But we’re not we’re complaining. It’s all so exciting! Working in collaboration with such talented creatives, seeing the new collection in all its glory and then seeing the final vision for the collection come together in beautiful images is always a reminder of our mission to bring something really different to the UK fashion industry.
Our fabulous backstage team and model from our product shoot!
Fashion can be about many things: the clothing, the message, or the mood and emotion. Last collection you saw us take a business trip with our Carry On Closet. Launching the 10-piece capsule collection allowed us to explore the hectic lifestyle demands of cosmopolitan commuting professionals. Now summer is about to burst through the doors like a welcomed old friend, and we have your holiday attire sorted.
Our fabulous filmmaker Alisa Kutsok particularly loved our two-piece playsuit; she commented, “it was my favorite piece. I loved the color and the confidence it gave the model when wearing it, it’s a really fun and flirty two-piece”.
When considering the styling for our shoots our stylist Stella Gosteva commented that “I kept in mind certain influences of current trends, but at the same time, I was focused on the unique points that represent ANTITHESIS as a brand.” ANTITHESIS’ second collection ensures that you don’t have to worry about the weight of your suitcase. Moreover you’ll always have space for that extra pair of shoes! But most importantly you’ll never be caught wearing the same outfit twice in your vacation photos.
Our model Alexandra loved the versatility of the new collection she said “the flexibility of looks is reason the clothes really appeal to me, it’s the reason I would personally wear them…I love how light and easy to pack all the pieces are”, a sentiment echoed by our photographer Sylwana who wished we had the time to “shoot all outfits in all variations, but in a way I also like that what we have not captured today leaves some creativity to the wearer”.
Here is a behind the scene teaser of Alexandra and Kirsty-Anne rocking our two-piece playsuit.
A variation of our two-piece playsuit.
As spring approaches (then backs away) then peeps round the corner, then winks from the end of the road! We will be showing you more of the collection. So stay tuned for more updates, via twitter and facebook! We can’t wait to get our hands on the final photos and video! The collection will be available to purchase from April 2013.