Antithesis & The Get Redressed Challenge

We’re pleased to have been selected to participate in this month’s edition of the Get Redressed Challenge. The initiative was launched by Hong Kong based charity Redress, whose mission is ‘to promote environmental sustainability in the fashion industry by reducing textile waste, pollution, water and energy consumption’. It’s a one-year project inciting consumers to re-think their wardrobes and to ‘Redress it, not bin it’. For August, they invited designers and brands to wear their favourite sustainable labels and share their outfits on social media. Renée took up the challenge for five days and here are the results!

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Day 221: Renée is wearing our Two-Piece Blouse and a reclaimed denim skirt by Confined [] Space. ‘I tend to buy timeless, classic pieces and pair them with statement accessories. This Ware London necklace, made from upcycled bicycle tyres, is a real conversation starter.’

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Day 222: Digital printing is one of the best ways to get stunning, low impact prints as it doesn’t require solvents nor produce waste. It’s also great for small labels and independent designers as there are often no minimums. Renée is wearing a digitally printed dress by transparent luxury label ÆTHER, our Modular Jacket scarf and Hiro + Wolf recycled brass/aluminium bangles handmade in Kenya by a fairtrade producer.

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Day 223: We’re taking you to Woolcrest Textiles, a fabric warehouse in East London where we source end of rolls and dead stock materials. Renée is wearing our Two-Piece Playsuit (worn back to front) with a Hiro + Wolf necklace handmade in Kenya and fairtrade canvas bag, and Cholesburys sandals made from discarded cotton and reclaimed leather.

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Day 224: English weather is unpredictable, making it tricky to dress accordingly. Our Modular Jacket comes in very handy: with its detachable sleeves and scarf, you’ll be ready for rain or shine! Renée is also wearing a reclaimed and organic cotton dress by Riyka and Hiro + Wolf wooden bracelets made in Kenya by physically disabled artisans.

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Day 225: ‘When travelling I like to pack versatile garments such as our Rectangular Piece. The polyester, made from recycled plastic bottles, is surprisingly soft, lightweight and crease free’. Paired with reclaimed denim short by Confined [] Space.

We hope you enjoyed our looks! You can continue following the Get Redressed Challenge on Instagram.

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Confined [] Space at The Hackney Shop

After an evenful week in Marylebone, we’re now moving East for another pop-up shop! This time we’ll be at the heart of the future Hackney Fashion Hub with our newest stockist Confined [] Space. CS is an online concept store offering a curated selection of the best ethical fashion from handpicked sustainable designers and brands. We’ll amongst other exciting labels such as jewellery designer Ware London, womenswear label Outsider and upcyling pioneer Antiform.

The Hackney Shop (99 Morning Lane, E9 6ND) will be opened from June 24-29 from 10 am to 7 pm and a special late evening until 9 pm on June 26. We’ll be looking forward to seeing you there!

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Pop-up Shop in Marylebone

Calling all Londoners! We’re pleased to annonce we’re taking part in the WISE Creative‘s next pop-up shop, which will take place at 10A Blandford Street in Marylebone. The shop will be open for a full week, from May 29 to June 4, with a special opening event on Thursday May 29 including a catwalk show, short talks and complimentary cocktails.

The WISE Creative is a select group of independent luxury labels based in Wales, Northern Ireland, Scotland and England dedicated to manufacturing their products in the UK. Exciting other labels such as handbag maker Susie in the Sky, luxury accessories brand Siskin London and lingerie designer Rose Fulbright will be showcased throughout the week. Antithesis will be selling for 3 days on June 2-3-4. Save the Date!

To take part in the opening event, please RSVP at thewisecreative@gmail.com

Sherican & Co studio

 

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March 8: Women’s Day at the Antithesis Studio

As you might have heard, on March 8 we’ll be opening up our doors and inviting you to come celebrate Women’s Day with us and our fellow studio residents. Join us for an afternoon of fashion, design, music, art, 3D-printing and even rock-climbing! Here’s an overview of the participating studios and what you can expect on the day:

Lee 3D is a print bureau providing colour 3D printing services to creative industries. They will showcase a selection of prototypes including Amelia Zane Jewellery alongside a fast-motion video.

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Goldie Thorn is a up-and-coming dance-pop duo creating intergalactic soundtracks. They will be playing a selection of their favourite tunes and own compositions.

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Sal Pittman is an artist and art director whose work ranges from space design and production to graphic illustrations and art books. Her studio will be open for you to peek into her world.

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Cold Mountain Kit is a rock climbing gear shop run by climbing experts. Bring your trainers to try their in-house 20 degree bouldering wall!

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Rogue is a bespoke tailoring company offering commissions, alterations and repairs for both mens and womenswear. Come and see their work in progress.

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Set Workshop is a pair of artisan concrete creators making elegant furniture and fittings. They will put their creations on display and talk you through the art of working with concrete.

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Furniss & May is an interior design practice with a passion for big ideas and a commitment to detail. Get hands-on with their ‘introduction to interior design & furniture’ workshop!

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Looking forward to see you there! All details & RSVP here.

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Antithesis at Berlin Fashion Week

A couple of weeks ago we had the chance to present our first catwalk show at Berlin Fashion Week, thanks to natural cosmetics company Lavera who, twice a year, invites ethical fashion labels around the globe to promote their collections during BFW. We are also extremely grateful to PR/events agency Tehrani & Brandts for sponsoring our participation. It has been a very exciting experience and also a landmark in our evolution from a graduate start-up label to a more established designer brand. Here are a few pictures to give you a glimpse of what happens before, during and after a fashion show. Enjoy!

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The beautiful venue Umspannwerk Alexanderplatz and the iconic TV Tower

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The hair & makeup room before the team arrives

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The backstage area all set up for our 12 models and 6 dressers

Last cleaning touch ups before letting the public in

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Our concept: 4 seasons in 4 cities

Lavera Fashionshow Antithesis

We presented 6 looks per season for a total of 24

Renée with Lavera CEO Klara Ahlers and MC twins

Renée with Lavera CEO Klara Ahlers and MC twins

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The Antithesis Collective, part III

We’re very excited about our upcoming edition of the Antithesis Collective. For the past two season, we have collaborated with designers to expand our collection range and develop a travel bag and a swimsuit, both products we were lacking the skills to make ourselves. This time, we’re working with Irem Arig, the talented knitter and entrepreneur behind Sheep of Steel. Born from Turkish parents, Irem grew up in Singapour, Shanghai and Dusseldorf before settling down in London to undertake a BA in Textile Design at Central Saint Martins. Specialising in Knitted Fabrics, she started spinning while working at the yarn shop Prick Your Finger. Shortly after graduation, she set up her own business designing and selling handspun and knitting yarns. Her beautiful yarns, made from locally-sourced and/or sustainable raw materials, are made by a collective of spinners across the UK. You can find her unique and colourful creations on her online store as well as in indie boutiques such as Knit with Attitude and Abstract Yarn Shop.

Irem comments: ‘Providing unique raw materials for designer makers to work with was a major reason for starting Sheep of Steel. Needless to say it’s been really exciting to create a bespoke yarn which is tailored to an Antithesis collection. To have an accessory made entirely of handspun yarn within the collection has also given us the opportunity to put handspun yarn into a high fashion setting as a unique luxury item. I really feel that collaboration is the way forward. By working together you have the chance utilize each others expertise, and achieve not only sophisticated but exciting, and innovative designs.’

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Intern-al Affairs 5: Latoyah

After a three-month placement with us, it’s time to let go our latest intern: Latoyah Henry. Born and raised in the capital, Latoyah is a true Londoner. She studied Art & Design in college then completed a Designer Pattern Cutter foundation course at the London College of Fashion. She is currently undertaking a BA in Fashion Design at the East London University, where students are encouraged to take a year off and make placements in various companies to gain industry experience. Antithesis was one of them.

Working as Sales Assistant during our Wear The Look Party last June

Working as Sales Assistant during our Wear The Look Party last June

Why did you want to work for Antithesis?

I first met Renée and Zahra when I was assisting the lovely and talented Naomi Gray, who was the stylist for their Launch Night at the Park Plaza. My role was to understand how Antithesis’ garments work and assisting the models to make sure they were dressed and ready for show time. I was really fascinated with the innovative design concept of the Carry On Closet and amazed at how these garments could transform literally before your eyes!

What have you learned during your internship?

I have learn so much thought out my time at Antithesis: the in and outs of how the running of a fashion business works, the importance of marketing and social media and that managing a fashion company is hard work. There is always room for growth and always something productive to be done.

What have you most enjoyed doing in your time at Antithesis?

I have most enjoyed working in the studio helping out with making samples for the coming collection – which is by the way looking great! Seeing the collection come to life, from helping source fabrics and trimming to sketching design ideas and sewing toiles. Being a part of the Wear The Look Party was also a great experience helping clients with the styling of pieces, getting the right sizes for them and talking them through the collection.

What do you think this internship has brought you?

Interning at Antithesis has allowed me to experience first hand the fundamentals of Fashion design and Design management, what it takes to run a fashion business and understanding the importance of sustaining a business and making it profitable.

What are your ambitions for the future?

As I have completed a foundation degree in Pattern Cutting, my future ambitions would be to continue focus on developing my skills to someday own a fashion label of my own focusing on pattern cutting and digital print.

Dressing models backstage at our Launch Party in September 2012

Dressing models backstage at our Launch Party in September 2012

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Antithesis’ Top Kickstarter Campaigns List

With only 6 days to go of our Antithesis Kickstarter campaign, we would like to share with you afew other great projects -past and present- who no doubt still need the support of the ethical fashion community.

For those of you who are unfamiliar with the name, Kickstarter is a funding platform for creative projects. Everything from films, games and music to art, design, and technology. Its website is full of ambitious, innovative, and imaginative projects that are brought to life through the direct support of others.

As we are winding down with our own campaign, we thought it would be nice to share with you, fashion and design lovers, our Top 3 Kickstarter projects.

Footwear label Gurus’ campaign is a must. Giving back to the community as well as being super stylish and, more importantly eco-friendly, this project has a few days remaining to reach it funding goals:

We got the idea for Gurus about 3 years ago and are very excited to finally share them with everyone. We have redesigned a 5,000-year-old ancient Indian sandal to be the most comfortable, eco-friendly and unique piece of footwear you will own. Our beta test group (including the two of us!) has been wearing production samples for the past few months, and we have been blown away by how Gurus feel and the positive feedback we have received so far.

Swimwear brand Happy Endingz caught our eyes as it is a label that was not only stylish but also shared the same values as our own which is eco-friendly fashion. This project successfully raised its funding goal on Jul 10!

Vanessa Rivers’ passion for surfing and living ‘green,’ Happy Endingz Eco Swimwear, based in Santa Barbara, California, is a line that proves you don’t have to compromise on style to go green. Made in the U.S.A., with only 100% recycled nylon, which is exceptionally soft and very durable, all their swimwear is liner-free, hardware-free and packaged with recycled paper and organic cotton, resulting in what is undoubtedly the most eco-friendly line on the market. And the lines’ signature “butterfly cut” bottoms with minimal back coverage exude sexiness, with long flowing side ties and an unmistakably exquisite fit.

Kameleon Rose is a fashion line that creates innovative adaptable clothing. With a great concept and a very fun & playful campaign, Kameleon is still running so you still have a chance to support!

Our aim is to create a revolution within the clothing industry by making innovative clothing that adapts to life, made from sustainable materials. We need your help to grow as a brand and as a community. Only together we can make real changes, so join us now. Let’s create a revolution!

Of course, don’t forget to check out our very own campaign and help us to reach our goal!

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Kickstarter for Dummies

Those of you who follow us on Facebook and Twitter will already be aware: we’re using Kickstarter to finance our upcoming collection! But what exactly is this whole thing about? Kickstarter is a crowd-funding platform enabling start-ups and  individuals to raise the necessary funds to accomplish a specific project. From films to games, music to art, design to technology, creative projects can be brought to life through the direct support of people like you. Since their launch in 2009, over $727 million has been pledged by more than 4.5 million people, funding more than 46,000 creative projects.

Sounds too good to be true, right? Here’s the catch: Kickstarter works on an ‘all-or-nothing’ basis, meaning if a project doesn’t reach its target, the campaign is cancelled and no money is raised. This is why we need your support and you can help us by following these 3 simple steps:

1. Watch our video

2. Check out our exciting rewards and pledge for your favourite item

3. Share this campaign and spread the word!

Here are a few examples of our coolest rewards:

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Illustrator Spotlight: Alina Zamanova

We’ve always had a soft spot for fashion illustrations, so we recently commissioned the talented Alina Zamanova to draw some of our most popular pieces. Originally from Ukraine, Alina moved to London in 2010 to pursue her career as an artist/illustrator. She is currently undertaking a Fashion Illustration degree at the London College of Fashion. Her work has already been featured in two exhibitions in East London’s Brick Lane and in a few blogs and online magazines such as Spook Mag and FotyMody.

We will soon be releasing Alina’s illustrations and ask you to vote for your favourite. The most popular will be printed on our Kickstarter campaign t-shirt reward! In the meantime, here are a few examples of her work. For more, check out her website.

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